There is a saying that goes, “If you’re so smart, why aren’t you rich?” The message here, of course, is that intelligence for its own sake is not as important as what you do with your intelligence. This is a lesson many of us learn the hard way when we leave school and enter the workforce. This is also a lesson that many companies struggle to incorporate into their business processes. The mantra, “more information is better” exerts a powerful influence on business managers. But too often there is no explicit plan for how best to manage and make use of business information.