Online MarketingOnline marketing can be inherently difficult in certain industries, construction being one of them. Marketing the stellar work your construction company does may not be as sexy as unveiling the latest iPhone, but with the right approach, you can tell a story that is compelling and relevant to your target audience.

Improving your online presence can bring in new clients and create more revenue. The hardest part is usually getting started. If you’re not a tech-savvy marketer, you may feel overwhelmed. Here is a little inside information to help get you started.

Peiper-Houston Innovator Award

At our Connect 2015 Users’ Conference (our 19th annual) a few weeks ago, we honored three companies as finalists for our Innovator Awards: Houston, Texas-based Pieper-Houston Electric L.P.; Cameron, Texas-based EBCO General Contractors Ltd.; and Seattle, Wash.-based Unity Electric Contractors and Engineers. The Innovator Award recognizes the innovative uses of our Spectrum® Construction Software and technologies by contractors that allow them to take their company’s success to the next level.


Connect 2015 ImageLast week, we held our 19th annual Connect Users’ Conference. It’s a humbling experience to have hundreds of attendees converge at our Seattle venue. Many traveled from across the country to spend a few days with us learning about our software, so we worked hard to make the experience worth everyone’s time, effort and expense.


Millennials image I had the opportunity to sit in on a recent webinar we presented with FMI. The webinar, “Understanding Today’s Workforce,” discussed some of the emerging trends and best practices with the ever-changing labor force in the construction industry. Jeremy Brown, the presenter and a longtime consultant with FMI, noted there was an underlying theme for the future of the construction industry workforce – millennials are moving in and that the construction industry had better be ready to meet their needs.


Messy Desk ImageThe other day, gifted with a rare bit of free time, I decided to visit one of my favorite websites, ESPN.com, and catch up on spring training baseball news. I was met with a brand new site design that was far different to the ESPN I had been used to. My first, natural instinct was annoyance, as the routine navigation paths I formerly relied on were now all different. I had to take a few more moments of my time and re-learn this new site. Quickly though, I found this new design was not just better-looking, it was more functional as well. In the end, I realized significantly more content and enjoyment out of the new site.