During this time of year, it seems one thing is on everyone’s minds: football. From the casual fan to the die-hard face-painting types, people love to talk about the game they just watched. I think it’s great. The camaraderie, being a part of something bigger than yourself, the tightening of a community—these are all wonderful things. It all stems from teamwork. Everyone on a contending football team contributes to the team’s overall success with their own unique skills to accomplish something they couldn’t do alone.
As we look ahead at a promising 2015 for the construction industry, my thoughts are on messaging. Right now, the sales and marketing teams here at Dexter + Chaney are gearing up for yet another whirlwind trade show season. With that comes honing the message of what our own construction management software can help our clients achieve. In thinking about how to effectively communicate that message, I was reminded of something I saw during a trade show around this time last year.
Greetings folks. It has been a while since I’ve sat down and put thoughts to keyboard in this blog. So to paraphrase that song from AC/DC, I’ve been too long and I’m glad to be back.
With November here I know that many companies, including my own, are looking at their 2013 costs and revenue, and determining 2014 forecasts and budgets. This process is tedious, complex, and very important. Many aspects of your business have to be considered – your position in the market, possible threats based on competition and the economy, opportunities for growth and potential new work, etc.
Throughout the year, I talk to a lot of construction business owners and accounting staff who are considering a change in their construction accounting software. I’m occasionally asked by companies, particularly those on the proverbial fence, why they should make a switch. However, I like to approach the question a little differently, because while I like when companies choose my software, I want the change to be best for them. Companies should consider the reasons they want to switch – is there a specific reason or are they just going through the motions. Not every company needs to change their construction software, but there are some definite reasons to switch, and here are my top three.